Kutná Hora · Art direction & exhibition design
GASK
A bespoke typeface at the centre of the Gallery of the Central Bohemian Region's visual identity.
The gallery's bespoke typeface stands at the heart of its visual identity. With every exhibition the letter 'G' puts on a different coat to represent the specific artist.
States of Mind
The theme for the permanent exhibition is States of Mind. Inspired by this, we created large texts with quotes from famous artists, representing different states of mind, that follow every visitor through the space. The same texts extend onto merchandise and print.
Every exhibition, a new G
For each exhibition the G takes on the artist's material or gesture, so a season of posters reads as one family with many voices. The same system runs from street banners down to catalogues and merchandise.
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Credits
- Logotypes & identity concept
- Petr Bosák, Robert Jansa (©2010)
- Bespoke typeface
- František Štorm
- Recent art direction
- Lucie Zelená, Martina Prethero (Northbound Studio)
- Exhibition design, catalogues & merch
- Lucie Zelená, Martina Prethero (Northbound Studio)
- Photography
- Juliana Vlčková, Olga Alia Krulišová