Insights & articles
Thinking on website design, development, SEO, and growing your business online.
What we actually mean by a high-performance website
High-performance is not a green Lighthouse score or a template with a badge. Here is what the phrase actually covers: the first screen, the engineering, and whether anyone can find you.
Read articleFramer vs Lovable (2026): A Beautiful Site, or the Whole Product?
Framer builds a gorgeous marketing site. Lovable now builds the marketing site and the working product behind it, with design that has caught up. For most startups, that changes the answer.
Read articleLovable vs Bolt (2026): Which AI App Builder Should You Use?
Both turn a prompt into a working full-stack app. The real differences are who they are for, how framework-flexible they are, and how the bill behaves. Here is our honest call.
Read articleThe Best AI Website Builders (2026): A Studio's Honest Comparison
We build client sites with these tools every week. An honest, tested comparison of Framer, Webflow, Lovable, v0, and Bolt: what each is genuinely best at, where it quietly costs you, and how to choose.
Read articleYour Brand Isn't Your Logo. It's the First Thing People Can't Explain About You.
Most founders commission a logo and tick brand off the list. Then they wonder why the site feels thin and a less impressive competitor looks more credible. The logo was never the point.
Read articleCore Web Vitals in 2026: What Actually Moves the Needle (and What's Just Noise)
Your PageSpeed score is in the seventies and the page is full of red warnings. Most of it does not matter. Here is what Google actually ranks on, and what you can safely ignore.
Read articleHow to Get Your Site Recommended by AI Assistants
Being the answer an assistant gives is not luck and it is not a plugin. Here are the levers that actually decide whether ChatGPT, Google's AI, and Perplexity reach for you or skip you.
Read articleThe Difference Between a Site That Ranks and One That Converts
One site looks exceptional and gets no traffic. The other ranks well and converts almost no one. Both treated ranking and converting as separate problems. They are the same problem.
Read articleHow to Know When It's Time to Redesign Your Website, and When It Isn't
Sometimes a founder is right that the site needs rebuilding. Often they are bored, or reacting to a competitor, and the site is not the problem. Knowing which is most of the decision.
Read articleYour vibe-coded site is fine. It just shouldn't look vibe-coded.
Vibe coding gets you live in days, and we build that way too. The trap is shipping something that still looks vibe-coded. Here is how to make it look intentional, and grow it from there.
Read articleSeznam vs Google: the Czech SEO most foreign businesses get wrong
Most companies optimise for Google and quietly ignore Seznam, Czechia's homegrown search engine. Here is why that leaves real Czech customers on the table, and how the two actually differ.
Read articleAI Is Becoming the New Search. Will It Find You?
People are starting to ask an assistant instead of scrolling a results page. That single shift quietly decides which businesses get recommended and which disappear.
Read articleWeb Development for Startups in Prague: Move Fast, Build Something Real
Startups are told to ship fast and to build for scale, and the two pieces of advice seem to fight each other. They do not have to. Here is how we think about it.
Read articleSEO in Prague: Why So Many Local Businesses Stay Invisible
Plenty of Prague businesses have a decent website and still cannot be found. The reason is usually structural, and it is fixable, but not with the tricks most people reach for.
Read articleWhy Most Landing Pages Quietly Lose Money
A landing page can look polished and still leak revenue every single day. Here is how we spot the difference, and why it is rarely the thing teams expect.
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