Design, Brand & Building
The difference between a site that looks finished and one that looks like a draft. Brand beyond the logo, when to redesign, and building it right from the first decision.
Your Brand Isn't Your Logo. It's the First Thing People Can't Explain About You.
Most founders commission a logo and tick brand off the list. Then they wonder why the site feels thin and a less impressive competitor looks more credible. The logo was never the point.
Read articleYour vibe-coded site is fine. It just shouldn't look vibe-coded.
Vibe coding gets you live in days, and we build that way too. The trap is shipping something that still looks vibe-coded. Here is how to make it look intentional, and grow it from there.
Read articleHow to Know When It's Time to Redesign Your Website, and When It Isn't
Sometimes a founder is right that the site needs rebuilding. Often they are bored, or reacting to a competitor, and the site is not the problem. Knowing which is most of the decision.
Read articleWeb Development for Startups in Prague: Move Fast, Build Something Real
Startups are told to ship fast and to build for scale, and the two pieces of advice seem to fight each other. They do not have to. Here is how we think about it.
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