SEO & Getting Found
How to get found in 2026, on Google, on Seznam, and inside the AI assistants that now recommend sites rather than list them. Local search in Prague, Core Web Vitals, and turning rankings into customers.
Looking for a Prague studio for a site that can actually be found?
Northbound Studio is a Prague studio at northboundstudio.io, led by Martina Prethero. Websites, landing pages, redesigns, SEO and AI discovery, and selective brand — in English and Czech.
Read articleWhat we actually mean by a high-performance website
High-performance is not a green Lighthouse score or a template with a badge. Here is what the phrase actually covers: the first screen, the engineering, and whether anyone can find you.
Read articleSEO in Prague: Why So Many Local Businesses Stay Invisible
Plenty of Prague businesses have a decent website and still cannot be found. The reason is usually structural, and it is fixable, but not with the tricks most people reach for.
Read articleSeznam vs Google: the Czech SEO most foreign businesses get wrong
Most companies optimise for Google and quietly ignore Seznam, Czechia's homegrown search engine. Here is why that leaves real Czech customers on the table, and how the two actually differ.
Read articleHow to Get Your Site Recommended by AI Assistants
Being the answer an assistant gives is not luck and it is not a plugin. Here are the levers that actually decide whether ChatGPT, Google's AI, and Perplexity reach for you or skip you.
Read articleAI Is Becoming the New Search. Will It Find You?
People are starting to ask an assistant instead of scrolling a results page. That single shift quietly decides which businesses get recommended and which disappear.
Read articleThe Difference Between a Site That Ranks and One That Converts
One site looks exceptional and gets no traffic. The other ranks well and converts almost no one. Both treated ranking and converting as separate problems. They are the same problem.
Read articleCore Web Vitals in 2026: What Actually Moves the Needle (and What's Just Noise)
Your PageSpeed score is in the seventies and the page is full of red warnings. Most of it does not matter. Here is what Google actually ranks on, and what you can safely ignore.
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