The European road trip planner that handles the details.

Driftly is a full custom product — design and build — for road trippers crossing Europe. We shaped the concept, designed the interface, and engineered the app end-to-end. The marketing site runs on a custom CMS with full localisation support and is optimised for both traditional SEO and AI discovery, so Driftly shows up wherever drivers start their search.

Concept

Northbound Studio

Design

Northbound Studio

Engineering

Northbound Studio

CMS & localisation

Northbound Studio

SEO & AI discovery

Northbound Studio

Minimalistic identity for Cobra bar in Prague.

Cobra was originally a non-stop gaming club just off the square — funky smell, crazy carpet, gambling machines, and somehow still good vibes. Turning it into the place it is today took a lot of work. The identity leans into that history: a lot of black, many historical layers, and simple white accents.

Concept

Aerofilms

Interior design

Edit! architects

Art direction, identity & logo

Martina Prethero (Northbound Studio)

Design

Martina Prethero (Northbound Studio)

Photography of the space

Cobra

Even in Prague's Old Town you can get a meal like from your grandma.

Bistro Monk sits inside a former monastery in the heart of Prague's Old Town. The space respects the origin of the building, with preserved historical features and walls decorated with scenes of its former inhabitants. The identity follows the history of the monastic order and its sign of the lily. The blossom of the flower opens up in phases as the bistro shifts its menu from morning to evening.

Interior design

Edit! architects

Art direction

Juraj Calaj (Edit!), Martina Prethero (Northbound Studio)

Identity design

Martina Prethero (Northbound Studio)

Graphic design

Michal Kukačka

Photography of the space

Monk, Saša Dobrovodský

A bespoke typeface at the centre of the Gallery of the Central Bohemian Region's visual identity.

The gallery's bespoke typeface stands at the heart of its visual identity. With every exhibition the letter 'G' puts on a different coat to represent the specific artist. The theme for the permanent exhibition is States of Mind. Inspired by this, we created large texts with quotes from famous artists — representing different states of mind — that follow every visitor through the space. The same texts extend onto merchandise and print.

Logotypes & identity concept

Petr Bosák, Robert Jansa (©2010)

Bespoke typeface

František Štorm

Recent art direction

Lucie Zelená, Martina Prethero (Northbound Studio)

Exhibition design, catalogues & merch

Lucie Zelená, Martina Prethero (Northbound Studio)

Photography

Juliana Vlčková, Olga Alia Krulišová