London · Brand identity & art direction
Audiama
A bold identity for a platform where the story surrounds you.
Audiama is a platform for audio-visual work that sits around the listener. The identity had to do the same: one confident mark, built to wrap around everything the platform releases.
One mark, curved
The identity is a single wordmark in a curved lockup. The curve is the idea: sound bending around you. It reads at poster scale and as a favicon, and it is constructed on a fixed grid so every sub-brand keeps the same geometry.
A system for sub-brands
Originals, Kids and Classics Revisited each get the same lockup with a single line beneath it. Nothing else changes, so the parent brand stays recognisable while the catalogue grows. Co-branding with Dolby Atmos was designed into the system from the start rather than fitted later.
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Credits
- Art direction
- Martina Prethero (Northbound Studio)
- Brand identity & logo
- Martina Prethero (Northbound Studio)