Prague · Art direction, identity & logo design
Cobra
A minimal black-and-white identity for Cobra, a bar in Prague.
Cobra was originally a non-stop gaming club just off the square. Funky smell, crazy carpet, gambling machines, and somehow still good vibes. Turning it into the place it is today took a lot of work. The identity leans into that history: a lot of black, many historical layers, and simple white accents.
The mark
A single open C, drawn from the snake's coil, carries the whole identity. It works foil-blocked on a menu, printed on a reserve sign, and as a lowercase wordmark on the door.
In the space
Interior by Edit! architects, concept by Aerofilms. The print system keeps to black stock, white paper and one gold foil, so the identity sits inside the room rather than on top of it.
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Credits
- Concept
- Aerofilms
- Interior design
- Edit! architects
- Art direction, identity & logo
- Martina Prethero (Northbound Studio)
- Design
- Martina Prethero (Northbound Studio)
- Photography of the space
- Cobra