Driftly
A European road-trip planner. Product, site, and SEO, built so the trip starts with a search.

Problem
A European road-trip planner needs to be found before the trip is booked, then trusted enough that someone builds the whole itinerary in the product. A pretty marketing page that cannot be found, or a product that looks like a side project, loses the booking to whoever shows up first in Google or ChatGPT.
What we shipped
Designed and engineered Driftly end-to-end: product UI, marketing site, custom CMS with full localisation, technical SEO and structured data.
- Concept
- Northbound Studio
- Design
- Northbound Studio
- Engineering
- Northbound Studio
- CMS & localisation
- Northbound Studio
- SEO & AI discovery
- Northbound Studio


See where your site can grow.
A short, high-level review of your site: where the biggest growth opportunities are, and whether we're the right team to unlock them. Not a full audit, a focused starting point. We take on a small number of reviews each month.
- The few changes most likely to move your numbers
- An honest read on your biggest growth levers
- Whether we're the right fit to build it with you