Europe · Product design, engineering & SEO
Driftly
A European road-trip planner, designed and built end to end.
Driftly is a European road-trip planner. The studio designed the product, the site and the search work, so a trip can start with a search and end on the road.
The brief
A road trip across Europe runs on details: border rules, tolls and vignettes, speed limits, where to sleep tonight. Driftly had to hold all of that in one place and still feel like an invitation to drive, not a spreadsheet.
The product
We shaped the concept, designed the interface and engineered the app end to end. The trip dashboard leads with the numbers that matter on the day: distance driven, days on the road, countries crossed, then the next stop, drive time and tonight's overnight. Country cards answer the questions drivers actually ask at a border.
Built to be found
The marketing site runs on a custom CMS with full localisation and is structured for both traditional search and AI discovery. When someone asks for a road-trip planner, in any of Driftly's languages, Driftly is an answer.
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Credits
- Concept
- Northbound Studio
- Design
- Northbound Studio
- Engineering
- Northbound Studio
- CMS & localisation
- Northbound Studio
- SEO & AI discovery
- Northbound Studio