Performance & Conversion
Speed and conversion are the same problem. Why landing pages quietly lose money, what Core Web Vitals actually change, when a site ranks but does not convert, and when a redesign is worth it.
The difference between a page that looks fast and a page that is fast
A polished page can still make a visitor wait. The gap between looking fast and being fast is what a high-performance website, a landing page, or a redesign is actually for.
Read articleWhat we actually mean by a high-performance website
High-performance is not a green Lighthouse score or a template with a badge. Here is what the phrase actually covers: the first screen, the engineering, and whether anyone can find you.
Read articleWhy Most Landing Pages Quietly Lose Money
A landing page can look polished and still leak revenue every single day. Here is how we spot the difference, and why it is rarely the thing teams expect.
Read articleThe Difference Between a Site That Ranks and One That Converts
One site looks exceptional and gets no traffic. The other ranks well and converts almost no one. Both treated ranking and converting as separate problems. They are the same problem.
Read articleCore Web Vitals in 2026: What Actually Moves the Needle (and What's Just Noise)
Your PageSpeed score is in the seventies and the page is full of red warnings. Most of it does not matter. Here is what Google actually ranks on, and what you can safely ignore.
Read articleHow to Know When It's Time to Redesign Your Website, and When It Isn't
Sometimes a founder is right that the site needs rebuilding. Often they are bored, or reacting to a competitor, and the site is not the problem. Knowing which is most of the decision.
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